Get found. Get chosen. Get booked.
A specialist marketing partner for UK dental clinics, aesthetic practices and private care — built around your industry, your compliance requirements, and the patients you actually want through the door.
searches
at #1
reviews
website
appointment
The foundations that
fill your diary
Most clinics don’t need complicated campaigns. They need the basics done properly, consistently, and with intent — by someone who understands the industry.
Google visibility
We get your Google Business Profile working hard — optimised, active, and ranking above competitors. When someone searches for what you do, they find you.
Websites that convert
Clean, fast, mobile-first websites built to turn visitors into enquiries. Every page is designed around how your customers actually behave.
Reviews & reputation
Systems that make it effortless for happy customers to leave reviews — and make sure every review builds trust with the next potential customer.
Social content
Consistent, on-brand posts that showcase your work, build local authority, and keep you top of mind when someone needs what you offer.
If you’ve worked with an agency
before, some of this may sound familiar.
These are the frustrations we hear most often from clinic owners — and the things we’ve deliberately built IronArc to avoid.
Compliance as an afterthought
Before-and-afters get flagged. Ads get declined. Copy quietly drifts outside GDC, ASA, or CAP guidance. Regulated industries deserve marketing partners who know the rules from day one — not ones learning them on your time.
Pitched by seniors, delivered by juniors
Larger agencies often pitch with their most experienced people and hand the day-to-day work off to a newer team. It’s a fine business model — just not one that always suits a single-location clinic, where every decision matters to the owner.
Playbooks built for a different industry
Many “proven frameworks” come from e-commerce or SaaS. They don’t always translate to a clinic with a six-week consultation cycle, a careful compliance review, and patients who take their time to decide. Your industry deserves an approach shaped around how it actually works.
Long contracts, slow starts
Twelve-month commitments are comfortable for the agency and often slow for the client. By month four, you shouldn’t be wondering whether things are working — you should already be seeing it. Shorter terms keep everyone accountable.
Too many hands on every message
Account manager, project manager, strategist, designer. A simple request often travels through several people before it reaches the one doing the work — and a little context gets lost at each step.
Reports that don’t reflect the bottom line
Impressions, reach, and engagement are useful, but they’re not the whole story. What really matters is whether the phone rings, the diary fills, and enquiries turn into customers. Those are the numbers worth reporting on.
From invisible to fully booked.
Four simple steps.
We handle the work. You focus on your patients. Month-to-month, always transparent, and compliant by default.
We audit your online presence
We take a close look at your Google profile, website, reviews, and how you compare locally. You get a clear, honest picture of where you stand and the quickest opportunities to improve.
We build your roadmap
No 40-page strategy decks. A focused action plan showing exactly what we'll do, why it matters, and what results to expect in 30, 60, and 90 days.
We do all the work
We handle everything — Google optimisation, website build, content creation, review systems. Monthly check-ins keep you in the loop without eating into your day.
You get the right patients
Real enquiries from people in your catchment who already trust you by the time they pick up the phone. Monthly reporting in plain English, focused on the things that actually move the clinic forward.
From buried to booked.
A typical starting point for a clinic vs. where we focus on getting you within the first 90 days. Not a guarantee — an honest picture of what we’re working toward together.
Built for UK clinics that
take compliance seriously
We specialise in private healthcare, where regulation shapes every campaign and the right patient matters more than the loudest ad.
Dental & aesthetic clinics
Most of our work. Marketing built around the six-week consultation cycle, the GDC rulebook, and the quiet difference between a bold claim and a compliant one.
- Rank for high-value treatments in your catchment
- Before-and-afters that convert — without breaching GDC or ASA rules
- Copy that sells the treatment without making medical claims you can’t back
- Review systems that stay inside GDC patient-testimonial guidance
- Online booking that works at 11pm on a Sunday
Private medical & wellness
Specialist GPs, physiotherapy, chiropractic, private consultants and wellness practices — same compliance rigour, same focus on quality enquiries.
Select trade businesses
A small handful of established UK trade clients we’ve worked with — accreditation-led positioning, Checkatrade / Gas Safe / NICEIC front and centre. Limited slots, by referral.
Looking for a marketing partner who understands your industry?
Tell us a little about your clinic or business and what you’ve tried so far. You’ll get a thoughtful reply from the person who’d actually be doing the work — no pitch deck, no sales script, no pressure.
Just a straightforward conversation, at your pace.